I got a letter in the mail from a major insurer telling me that I can save $338 on my auto insurance. WOO HOO! For me, that is about 33% off what I currently spend to insure 2 cars.
Oh wait. The fine print says that this insurer, in California, is giving me the comparisons based on a 40 year old married female in Atlanta, GA driving a 2006 Toyota Corolla.
Hmmmmmm………what might be wrong with this? Lets see:
- I am not 40;
- I am not female;
- I don’t live in Atlanta;
- I don’t drive a Corolla.
Amazingly, the insurer knows where I live but they don’t give me any comparisons based on my location. They even customized it to give me warnings about driving in Elk Grove. But, they couldn’t bother to give me a comparison based on my city?
This is the problem with auto insurance ads that want to compare prices. They give you comparisons that do not make sense. You need to shop around for yourself.