I remember a few years ago when Sears had the slogan “The Softer Side of Sears.” Very cute.
Well, apparently, the debt collection industry wants to show its softer side. According to Walletpop, a website I admit to not having heard of before now, the debt collection industry has decided:
- Debtors are their customers;
- Debt collectors want to educate consumers;
- Debt collectors want to put themselves out of business.
Amazing. Have you ever met a business that wants to put itself out of business? Really? Come on. What would these fine debt collectors do for a living? Some of them are very nice and could make a living doing telemarketing. Some of them, however, would end up unemployed.
Sorry, as much as they want to try, debt collectors will not be able to show a softer side – it just does not exist.